60-MINUTE WORKSHOP

Presented by Kivi Leroux Miller

Tuesday, September 17, 2024

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn why email re-engagement campaigns are important and the process behind creating them before customizing our samples and templates to fit your organization’s needs.

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

Recording NOT Available. Please do not register if you can’t attend live.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the For Pass Holders Only section of our community. 

Uh-oh. They’ve stopped opening your emails. You know it’s important to keep your email engagement high, so what are you going to do?

Ultimately, you’ll need to stop emailing people who are no longer opening your emails. But long before you get to that step, you can send them an email re-engagement campaign to win them back.

Sending an email re-engagement campaign to people who haven’t opened an email in several months is a best practice. Unfortunately, only 16% of nonprofits are sending one, according to the 2021 Nonprofit Communications Trends Report.

During this Jump Starter, you’ll receive:

  • Training on what an email re-engagement campaign is and how to set it up for your nonprofit.

  • Guidance on making important decisions before writing your re-engagement campaign.

  • Tips on how to identify your most popular content. What content can you offer that’s hard to resist?

  • Help considering the right tone of the series. Some re-engagement campaigns feel very personal and others not so much.

  • Our recommended process for managing what happens after you send your re-engagement campaign, whether they open the emails or not.

  • Sample email templates and questions to help you create your first drafts. You’ll get access to samples and templates for your email re-engagement campaign so you don’t have to start from scratch.

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

What is a Jump Starter?

Jump Starters are a new workshop format from Nonprofit Marketing Guide where you leave with a first draft of a document or tool. Give us an hour and we’ll give you a bit of training, time to discuss important decisions with peers, drafts and templates to start from, and time to work on your very own copy. You’ll leave each Jump Starter with a first draft you can share with your team and complete on your own.

What Others Have Said about Our Jump Starter Workshops

“I appreciate the interactive component of the Jumpstart workshop. It was valuable having the opportunity to apply what we are learning during the session. Instead of setting myself a reminder to “do this,” I came away with a framework I can put use almost immediately. Thank you! This is a great direction to take your training sessions.” – Holly Pattison

“I loved connecting with others. I can not say enough how much I like the dedicated work time.” – Beth Helmueller-Perkins

“I loved the hands-on time to start building something useful. And the general vibe felt more casual and accessible than a webinar, which was really fun and refreshing.” – J.G.

“My favorite part of the Jump Starter was receiving guidance and coaching, getting to talk with colleagues, and leaving with practical tools! This is an excellent companion to your regular webinars.” – Aimee Cotton Bogush

“I really loved the interactive style.” – Bethany

“It was great. The short session helped me realize it doesn’t take a lot of time to get these things done. These are a good companion to your lecture-style training. You all are my favorite!” – Leili Khalessi

“I liked this format – instead of just giving me ideas, it gave me space to start working with them in real time & ask any immediate questions that came up through that.” – Anna Mullen

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

  • CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the treasurer of the Davidson County Local Food Network and the Lexington Book Festival (Lexington, NC) and she co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.