Thanks for playing along with the metaphor Dennis! In the followup post on Thursday, you’ll see that I didn’t explicitly name the pilot. https://www.nonprofitmarketingguide.com/challenges-nonprofit-communications-directors-manage-daily-air-travel-metaphor/

I think the pilot can come from the programs (the airlines) naturally, but in some cases, they don’t have the capacity or skill to fly the plane and comms can contribute in that role. It really just depends on the actual situation.